Whilst completing BA (Hons) degrees in Business and Management, respectively, the duo was asked to develop a ready to wear collection for the boutique. The lines were a great success; however the pair was frustrated over their limited influence over design and quality.
In 2004 the pair decided to combine their nine years of fashion experience with the business acumen they had acquired at University and launched their own fashion label. They acquired their own factory, which gave them total control over design, manufacturing and most importantly quality.
Jazz and Suki spent over two years training staff, developing processes and perfecting their product before launching their label J A. S U. M A earlier this year with a debut collection for Autumn Winter 2006.
Designed and made by them in their factory, each piece is individually cut, tailored and finished, nothing is mass produced. Everything from hand finishing to the hand embroidered detailing is done in-house ensuring quality of the highest standard. “Each piece is as immaculate on the inside as it is on the out”. |
